Yes, I think the difference between “revealed” choice and actual preference can be pretty wide. I have clicked on Facebook ads from time to time that were clearly personalized to me, even though I don’t like the idea of personalized ads because of the potential privacy invasions involved.

Given a real choice, I would choose not to see personalized ads even though Facebook might claim otherwise based on my behavior.

What I would really choose is that Facebook stop collecting information about me that allows them to personalize ads.