While different from cultural criticism, activism of various forms often works in the same way.

My only personal experience is with Act Up and Queer Nation in the 1980s and 90s as we elevated pissing people off to a high art form.

And we took an awful lot of criticism and proto-cancellation for it.

But the thing is, if we hadn’t been pissing people off, we wouldn’t have been doing our jobs; we wouldn’t have been the cutting edge of change that we set out to be.

Challenging accepted norms and ideas always makes people angry. But if nobody ever does that, nothing ever starts to get better.