James Finn
1 min readJul 24, 2020

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Two Decembers ago I wrote a story about boycotting the Salvation Army because of their homo/transphobic policies. I promoted it on Twitter and Facebook, and it went viral off Medium — got viewed about 50k times.

Last December it went viral again, all in its own. I had totally forgotten it existed until one day I saw my stats skyrocketing and didn’t know why.

Eventually I started getting some internal applause and figured out what was happening. Now the story is up to about 500k views. I still get a few every day.

How much have I been paid? About 200.00. Meh.

But I did get a much more valuable payment, which I treasure far more, a cease and desist letter from the Salvation Army.

Of course I told them to go fuck themselves and didn’t remove the story.

What fills me with joy is knowing I hurt them enough that they noticed. Sometimes money isn’t the only pay a writer receives.

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James Finn
James Finn

Written by James Finn

James Finn is an LGBTQ columnist, a former Air Force intelligence analyst, an alumnus of Act Up NY, and an agented but unpublished novelist.

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