Things are getting pretty tough out there in the corporate world on queer issues. State Farm just dropped it summer queer reading program, which has been a feature of its pride activities for years.
The right is growing increasingly more strident, and while One Million Moms are pretty laughable, lots of other organizations are putting forward pretty credible efforts to brand LGBTQ advertising and public messaging as "inappropriate."
With that idea becoming normalized, positive messaging like your lovely ad really are disappearing. I suspect things are going to get worse before they start getting better, if they start getting better.