The same thing happened with Budweiser that year. They tried to sponsor Pride in New York City while simultaneously sponsoring the event in Russia that LGBTQ activists all over the world were outraged about.

Budweiser suffered a major backlash and were forced to stop their social media posting celebrating Pride.

Because every time they posted, we jumped all over them for their evil hypocrisy. Corporations need to be on notice, and we LGBTQ people need to be on point. If corporations say they are our allies by branding their stuff with rainbows, then they’d better be ready to be ROASTED ALIVE if they aren’t truly our allies.