No, I'm afraid I really don't understand. I know we are supposed to use "keywords."

But I don't know what they are or how to choose them. For example, how did you know your chosen word/phrase qualified as a keyword, and if it would be a useful or effective keyword?

Pardon my ignorance, but I have read probably two dozen SEO articles over the last year or so, and I just can't quite break through the existing knowledge base of people who seem already to understand what is going on.

I'm so confused. lol