Marketing is a disgusting occupation. It's all about tricking consumers into buying things they don't need. It's all about trying to increase consumption when we need to be decreasing it.

So if your experiencing marketing tells you that we queer people need to not use particular pronouns, or that we should run focus groups to determine if cis/traight people are cool with us, then I'm quite happy to say, to hell with that.

Marketing sucks, and your suggestion really sucks.

We're not going to hold focus!

And we don't care what you think.