Great article!

Interestingly, on a slightly different topic, sexual orientation conversion therapy is also going “soft” these days, with the mostly religious providers relabeling it as “counseling” to change behavior.

They probably do this for the same commercial reasons you mention. The don’t want to be banned from Amazon or run afoul of new state laws.

But if you read carefully between the lines, they still hold out hope that sexual attraction itself will change.