Could you please explain what it means to use “keywords” in an SEO description? One of the mystifying bits of SEO jargon to me is “keyword.” I’ve never quite been able to figure out what people mean when they use write “keyword.” I mean, I’ve read plenty of definitions, I just don’t understand the definitions in a way that helps me understand what to do when writing an article about a particular topic.

Writer. Runner. Marine. Airman. Former LGBTQ and HIV activist. Former ActUpNY and Queer Nation. Polyglot. Middle-aged, uppity faggot.