But is marketing something LGBTQ people truly want to emulate? Personally, I despise marketing. It seems to be that my life is a cacophony of marketing already, with marketers subtly misrepresenting products -- trying to manipulate me into buy goods or services with what are often, effectively, lies.

Branding, marketing, etc, seems to me to me to be late-stage capitalism at its most toxic and dysfunctional. Marketing elevates the message over the product, form over substance -- obfuscation over clarity, transparency, and even basic honesty.

LGBTQ is actually very easy to say; it's only five syllables and trips off the tongue easily with just a tiny bit of practice. Try it!

But I wonder if you will, having already dismissed it as "political correctness," a term favored by conservatives who sneer at progressives like me.

Given conservatives are very close minded and given that your use of "PC" identifies you as a probably conservative, I doubt you'll dig in and work to understand why the acronym is so important and so cherished by so many of us queer people.